Introducing Wessex Oats: Framptons’ New Range of British-Farmed Oat Drinks

At Framptons, we are excited to announce the launch of our latest product line, The Wessex Oat Company® – a new range of British-farmed oat drinks designed to meet the growing demand for sustainable, locally sourced plant-based beverages.

As the UK’s leading independent plant-based drinks company, we are proud to bring you a variety of delicious, eco-friendly options that support British farming and reduce food miles.

A Legacy of Quality and Sustainability

With over 125 years of heritage in the food industry, Framptons has always been committed to innovation and sustainability. Our state-of-the-art processing facilities in Somerset allow us to produce high-quality oat drinks that cater to the ever-changing needs of consumers and businesses alike. The Wessex Oat Company® range is a testament to our dedication to local sourcing and traceability, ensuring that every sip you take supports British agriculture.

The Wessex Oat Company® Range

The Wessex Oat Company® range includes a variety of flavours to suit every palate:

• Unsweetened Oat Drink (1 litre) – RRP £1.49
• Barista Oat Drink (1 litre) – RRP £1.69
• Chocolate Oat Drink (1 litre) – RRP £1.99
• Oat Latte (1 litre) – RRP £1.99
• Caramel Oat Latte (1 litre) – RRP £1.99
• Creamy Oat (with vegetable oil) (450ml) – RRP £1.29 (launching later this year)

These products are perfect for retailers looking to expand their plant-based beverage offerings with a range that is both delicious and environmentally friendly. The Red Tractor certification guarantees high standards of quality and traceability from farm to fridge.

Supporting British Farmers and the Environment

Our oat drinks are exclusively sourced from the fertile fields of Wessex, ensuring support for British farmers and reduced food miles. By partnering with local farmers, including those growing for Robin Appel, we champion the cause of British farming and emphasise the importance of sustainability in today’s consumer products.

Andrew Rimell, Managing Director at Framptons, highlights the significance of this launch:

“The launch of Wessex Oats is a pivotal moment for Framptons and the UK plant-based beverage market. We’re not only introducing a product but also advocating for a sustainable future and supporting the cherished tradition of British farming. The Wessex Oats range offers retailers, wholesalers, and discounters an opportunity to align with consumer demands for ethical, sustainable, and delicious plant-based options at affordable prices below the level of the major brands, giving an own label equivalent value proposition.”

Meeting Consumer Demand

The dairy alternative market is evolving rapidly, experiencing the same level of innovation and interest as the mainstream dairy market. New plant-based alternatives, such as protein drinks, shakes, and coffees, are now on offer, closely following North American market trends. With this new range, Framptons provides real value to wholesalers and retailers, helping them deliver great value to their customers, especially during the ongoing cost of living challenges.

The increasing consumer demand for ethical, sustainable, and locally sourced products makes The Wessex Oat Company® a timely addition to retail shelves, helping retailers meet these preferences head-on. Our versatile product range supports a broad spectrum of consumer needs, whether for everyday consumption or specialty uses.

Join the Oat Revolution

We invite retailers, wholesalers, and foodservice providers to explore the benefits of partnering with Framptons and adding The Wessex Oat Company® to their product lineup. Together, we can support British farming, reduce our environmental impact, and provide consumers with the high-quality, sustainable plant-based beverages they crave.

For more information about Wessex Oats and our commitment to sustainability, please contact James Mills directly at james.mills@framptons.ltd.uk.

The Wessex Oat Company® Range