Point Blank case study
Point Blank is an innovative cold brew coffee brand for people with active lifestyles, with a 120-day shelf life making it very distributable.
Smooth and refreshing with no bitter aftertaste, Point Blank has no sugar, no fat, no chemicals or fillers, no additives, no preservatives, and only one calorie.
People are using Point Blank as a regular pre-workout, pre-game, pre-run, or anytime natural energy boost that tastes great.
From its beginnings in founder Josh Thompsons kitchen, to trials in the corner of a local brewery, Point Blank now leads the way in Cold Brew production with a fully approved and scalable process capable of meeting rapidly growing demand in the UK and beyond.
Josh Thompson, Point Blank, July 2017