British Red Tractor
In 2024, Framptons and Robin Appel are working with British Red Tractor to develop the UK’s first British Red Tractor Oat Drink using Wessex oats and British vegetable oil.
We will be influencing stakeholders, retailers, brands and foodservice operators to switch their supply of oat drinks from Europe to Great Britain, putting their food spend in UK farmers’ pockets, reducing food miles, reducing carbon footprint, whilst offering best quality at affordable prices.
Over the next 10 years 1 in 4 UK consumers are forecast to be oat drinkers. This supply needs to mirror other strategic categories like dairy, meat and vegetables that are sourced from Britain whenever possible.